Creating the Future Sephora, an evolution of the brand manifesting in a new beauty destination.

Located in a heritage building on Queen Street in Auckland’s city centre, this 3-level Sephora flagship was premiered in 2019.

The layout strategy of the Future Sephora store is defined by three factors: Wow, Wander, and Destination. This set-up is implemented throughout all of its locations and can be applied to a variety of different sites regardless of store shape or size. It leads the customer on a journey through a store, from the enticing, visual, bold entrance – the Wow – through a central pathway to the Wander space, which features trial stations and product browsing areas, and on to the cashier, backed by a dynamic feature wall, at the rear of the store – the Destination.